Portfolio

What we distribute

Eight lines that let our customers cover much of their assortment with one supplier — European imports, domestic sourcing and in-house brand development.

Candy with a toy

Our strongest private-label line: candy plus toy under international licenses that a child spots instantly.

Classics and nostalgia

The candy an adult recognizes from childhood and a child discovers for the first time. It moves on its own, because it sells memory as much as product.

Confectionery

Gummies, hard candy and gum from recognized brands and in-house development, in formats built for the wholesale channel.

Chocolate

European and American chocolate, from counter impulse items to seasonal and gift formats.

Beverages

Teas, energy drinks, juices, electrolytes and flavored waters, imported and domestic.

Snacks and food

Chips, cookies, wafers and instant noodles that round out any store's assortment.

Personal care

Deodorants, skin and hair care, oral hygiene and diapers from top-tier brands.

Home care

Cleaning and everyday consumer products that keep turnover steady at the point of sale.

Newest in the portfolio

Arabic perfumery

The most recent addition to our wholesale portfolio, focused on Arabic perfumery: high-concentration fragrances with long staying power, a category growing fast across the continent while wholesale supply is still thin.

High-concentration, long-lasting fragrances
High margin and low wholesale competition
Consolidates into the same container as the rest of the portfolio

Houses in portfolio

Lattafa
Afnan
Armaf
Rasasi
Nusuk
Arabiyat Prestige
Bharara
Riiffs